Sector challenges

• Consumer behavior is evolving faster than ever—driven by digital engagement, shifting demographics, and rising demand for transparency. Navigating this landscape requires agile operating models and a relentless focus on relevance.

• Legacy consumer brands must address portfolio complexity, margin pressure, and channel fragmentation while managing capital allocation amidst volatile input costs.

• Disruptive entrants are reshaping traditional categories, making it essential for established players to innovate without eroding core business economics.

The R²P value-add

• Growth strategy, SKU rationalization, and channel optimization tailored to emerging consumer behavior and margin resilience.

• M&A advisory for tuck-in acquisitions, strategic divestitures, and joint ventures that accelerate brand evolution or geographic expansion.

• Capital structure optimization, including proactive refinancing strategies and balance sheet redesign to enhance strategic flexibility.

Impact brief

• A multi-generation consumer products brand faced flat growth and diminishing shelf presence in key retail channels. The company sought R²P’s help to reposition for next-stage expansion.

• R² Partners executed a full category and margin analysis, helped rationalize SKUs by 27%, and guided a shift toward DTC and e-commerce.

• Through a growth equity raise and operational support, the brand launched two new sub-lines aligned with consumer trends and modernized fulfillment infrastructure.

• Revenue rebounded by 22% in 18 months with a 300 bps improvement in gross margin. The brand secured national shelf space with two new retailers and is currently exploring international expansion.